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UK cities trial ‘red carpet’ crosswalks to reduce pedestrian accidents

UK cities trial ‘red carpet’ crosswalks to reduce pedestrian accidents

This article was originally published by Sarah Wray on Cities Today, the leading news platform on urban mobility and innovation, reaching an international audience of city leaders. For the latest updates follow Cities Today on Twitter, Facebook, LinkedIn, Instagram, and YouTube, or sign up for Cities Today News. The cities of Liverpool and Hull in the UK will trial new pedestrian crosswalks, informed by behavioral insights, to reduce road accidents and deaths. This includes a ‘blinged-up’ crosswalks and an airport-style speedy-boarding system. Liverpool has the highest rate of adult deaths or serious injuries (KSIs) for pedestrian collisions in the UK outside… This story continues at The Next Web