April 1, 2024 By Bobby | This article may contain affiliate links. For more information visit our DisclosureProperty is considered one of the most appreciative and valuable assets an individual can hold, no matter if you’re an individual looking to sell a household before you move to a new area, or a commercial entity looking to sell an old premises or land you hold ownership of.
However, not all property is alike. For some, property can be as much of a difficulty to manage as it can be a benefit, and finding the right seller is not always achievable. This is especially true in recent years, where certain trends have caused property investments to shift in utility and become less prized than they would otherwise.
Luckily, having property tends to be a much more advantageous position than not having it. But if you were hoping to sell to better liquidate your assets or transfer your portfolio elsewhere, how can you achieve the most value for the real estate on display?
Well, the first step is to find an appropriate firm that can help structure this approach to your liking, be that a full sale or renovating the property for short term rental property management. From there, you need to consider marketing the space to the right individuals. Here’s how you might go about that:
Lifestyle Matching
A helpful principle to consider when marketing property is “lifestyle matching.” It might be that some people are looking for short-term lets as discussed, but you may also sell a full house to a company or an entrepreneur (like a dentist) looking to make this their main offices or practice. This way, you can subtle alter the wording, highlight certain spaces or features, and perhaps encourage your property agent to be more aggressive in chasing certain customers.
Income Bracket Alignment
Of course, the valuation of a piece of property will largely determine the kind of clientele that visits you, why they’re interested, and how far they’re willing to go to meet your asking price or exceed it. For some, selling to property companies looking to expand their portfolio is worth a quick sale and perhaps a discounted offer, for others, the principle of selling to a new family is so important that they’re willing to accept a little less. Understanding your income bracket will understand which real estate agent to work with, how to market your property, and perhaps any renovations appropriate to you before you generate that asking price ahead of time.
Investor Appeal Factors
Commercial investors may be your golden buyer, and if so, learning how to market to them is key. These could include factors like potential rental income (including any market rates you’ve achieved in the past), proximity to commercial hubs or universities, and opportunities for property appreciation. Investors often look for properties with stable rental demand and growth potential, or renovation posibilities. If you can present this to them on a plate, they’ll be much more likely to see your value proposition, accept it, and even move forward with a swift and helpful offer. But remember, investors aren’t only commercial, so keeping the language accessible is ideal.
With this advice, you’re certain to target the right metrics when selling real estate.